Upon reading that the seminal 80s children’s show “Reading Rainbow” aired its final episode today, due to a financial inability to renew broadcasting rights, I couldn’t help but think back to a poll that was posted on Facebook the other day. I was so saddened by the figures that I took a screencap:

Granted, I have no idea how many people participated in the poll or how accurate the results really are, but the numbers still alarm me whether there were 50 people surveyed or 5,000. The question, too, is whether the books in the poll were e-books or not.
If so, you might think, “So what? Maybe people just prefer to read books codex-style.” That may be true. Yet, for the past few years small bookstores have been struggling to stay afloat due to the online migration of would-be book buyers.
With hundreds of stories like this becoming more and more common, it seems that the poll’s numbers should be reversed to correspond with the reported increase in online book-buying. I have a different theory, which I see played out every day I’m in class.
As an English major rounding out the final bases of undergraduate life, I’ve had nearly countless classes with English and non-English majors alike. While I can’t say I’m surprised by the number of students who come to class without an encyclopedic knowledge of literature, I am concerned with the marked decline in literacy – and that goes for English majors, too.
I have edited scores of papers of fellow students who express shock that their grammatical and spelling errors weren’t caught by their word processing software. I’ve even heard professors themselves say that grammar and spelling are no longer important now that there is “spell-check.”
Simply put: I think what this poll reflects is the slow death of reading among today’s younger echelons of society. The 32% of people who aren’t interested in buying books online are probably not interested in buying books at all. If you add the 24% who are “slightly interested,” that means that 56% of people polled have little to no interest in buying books online (or off…) and that makes the numbers even more upsetting.
When I started using Facebook in 2006, the site was still restricted to university students and faculty. You couldn’t register for the site without a school e-mail account, and there was a mild press backlash once the site was opened to the general public. Even so, college-age students are “the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.” (Consider these numbers:)
1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report
2) The 55+ demo is not far behind with a 194.3% growth rate
With these older, theoretically more book-driven generations asserting their demographic presence on Facebook, it will be interesting to see what future polls such as the one above might suggest – or reveal – about the literate audience of Facebook and its shopping habits.
What remains, however, is that people are no longer connected to reading in a way that they once were. Just because people read more things online, it does not mean that they read more, necessarily. For many, a transition has been made from the cost-incurring world of newspapers to the free access to online news sites and blogs, but we haven’t heard the end of this by a longshot.
Newspapers and blogs are not equivalents of books, however, and that is what troubles me the most in the scheme of things. If this poll somehow heralded an uprising of free e-books (apart from what can already be found on wonderful public-domain-driven sites like Project Gutenberg) I’d be happy.
Unfortunately, when paired with the death of programs like “Reading Rainbow,” which I spent some of my youth’s very few tv-watching hours with, I can’t help but wonder what is going to happen to books in the lives of the coming generations. With more children watching television now than ever before, we actually need “Reading Rainbow” more than we did even 26 years ago.
“Reading Rainbow” convinced many children that reading was not “nerdy” or “boring,” but a gateway to worlds they would never experience otherwise. What comes next? In the words of former host LeVar Burton, “You don’t have to take my word for it…”

